What is a Slate? "A comprehensive list of candidates and ballot measures recommended for election." But not all slates are created equal. Here are the answers to some Frequently Asked Questions to help you select the best slate for your campaign.

Featuring

How prominently will you be featured on the slate?
To be most effective, the slate should carry your message to the voter and not merely list your name in the slate mailer. Make sure the firm producing the slate mailer is able to include your photo and information about you and your campaign in their mailer.

Reliability

How long has the firm producing the slate mailer been in business?
Determine that they have a proven record of timely delivery and ask for references. With political direct mail, timing is everything: too early is almost as bad as too late. Make sure the slates are timed to have the most impact.

Theme

What theme anchors the slate mailer?
One function of a slate is to associate candidates with a unifying message. Themes such as political party, support of good government, pro-education and pro-law enforcement have been shown to be some of the most effective themes for slates.

Targeting

How precisely targeted is the slate mailer?
For maximum effect, your message should be tailored to the theme of the slate mailer.

Presentation

What is the look and feel of the slate mailer?
Offset printed slates allow for the use of photos and for better graphics and colors than laser printed slates do. Pick the slate mailers that are the easiest to read and likeliest to catch your eye. See samples of our slate mailers here.

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The Political Scientists is one of the oldest slate mailer firms in the nation. Our slates have been a fixture in every California statewide election since 1987. All our mailers are full color offset printed which allows ample space for featuring candidates, and our delivery record is flawless. Please call us to discuss your campaign.